Cup of Joy is one of the very first third wave coffee
shops located in Istanbul, Turkey. They stand out
amongst other coffee shops with their high quality
coffee and tea blends.
Our task was to redesign their brand identity. We
aimed to create a modest yet an eye-catching identity
with a sincere look to be in harmony with their brand
values. On the packagings, we used different
geometric patterns for each coffee type and combined
it with typography. We used the geometric background
and the simplistic characteristic when designing their
website as well.
Credits
Year: January 2017
Client: Cup of Joy
Studio: Atelier Nese Nogay
Graphic Design: Ekin Isim
Art Direction: Nese Nogay
Photography: Fevzi Ondu
Awards Packaging Design Category, 35th GMK (Graphic Designers’
Association of Turkey)
