Expression is an Object’s Right is the final outcome of
my one year long process in MA Graphic Branding and
Identity at UAL: London College of Communication. It aims to response to the question of “Emotional
Materialism: How to revalue material culture through
feelings?” by creating a point of difference and
referring to my research through out my Master’s.
There is this stigma around material culture, which
thinks of object-person relationships as subversive
and believes objects can drag people into an
illusionary comfort. I aim to break this stigma and
uncover a form of relationship, in which everyday
objects are respected and valued by human on a
mutual level.
I represent the issue from the objects’ points of view
and revealed an alternate-universe that positions
objects as autonomous beings with feelings of their
own. The brand is a movement initiated by The Chair
to empower everyday objects with rights to express
themselves in reaction to the imbalance between
people and objects.
The video is created in the format of a talk show
between The Bar Chair who is the host of the show
and The Chair who initiated the movement.
#objectsembraceyourselves
Credits
Year: November 2019
Content: Ekin Isim
Video: Ekin Isim
