Melez Tea

Packaging Design

Melez Tea blends high quality teas and offers a collection of artisanal teas hand-crafted to fit in different lifestyles. The brand is appreciated, together with its high quality teas, for the sophisticated lifestyle it of- fers to its customers. Melez Tea is located in Istanbul.

Its identity was designed by Atelier Nese Nogay earlier in 2014. In 2016, they released limited edition series, each containing a different selection of 3 kind of teas. Our task was to design the limited edition series. I created a custom pattern for each selec- tion. As in original Melez’s branding each tea has its own colour, I created the patterns combining together the colour of each tea in that selection. I also designed a new typographic layout for the series keeping it consistent with Melez’s original tins.

The pattern design is used on both gift packs, which include a selection of teas in 25 gram tins and on the square boxes, which include a selection of muslin tea bags.

Year: August 2016
Client: Melez Tea
Stduio: Atelier Nese Nogay
Graphic Design: Ekin Isim
Art Direction: Nese Nogay
Photography: Fevzi Ondu

Packaging design category, 35th GMK (Graphic Designers’ Association of Turkey)

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