Roots offers farm-to-table, fresh meals through online delivery service in Istanbul. The brand also aims to help local farmers to create a sustainable business. Roots asked us to create their brand identity including the packagings. It was lucky of us to start working with them closely from the very first day the idea of Roots was born. It helped to embed, develop and reflect the brand’s essence better. We decided to highlight the good food of fresh and healthy origin.

Year: July 2017
Client: Roots
Studio: Atelier Nese Nogay
Graphic Design: Ekin Isim
Art Direction: Nese Nogay
Photography: Fevzi Ondu

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