YOM offers a unique grocery shopping experience with fresh and organic products from local suppliers. It is based in Etiler, Istanbul. They wanted the store to be suprising and fun to reflect this unique experience in every aspect. Therefore we worked on a vibrant identity. The logotype can be used in different ways, which adds an element of fun to the branding. We preferred to go unexpected colours and forms.
Year: April 2018
Studio: Atelier Nese Nogay
Graphic Design: Ekin Isim, Deniz Damar
Illustrations: Deniz Damar
Pattern Design: Desen Halicinarli
Art Direction: Nese Nogay
Photography: Fevzi Ondu