YOM offers a unique grocery shopping experience with fresh and organic products from local suppliers. It is based in Etiler, Istanbul. They wanted the store to be suprising and fun to reflect this unique experience in every aspect. Therefore we worked on a vibrant identity. The logotype can be used in different ways, which adds an element of fun to the branding. We preferred to go unexpected colours and forms.
Credits Year: April 2018 Studio: Atelier Nese Nogay Client: YOM Graphic Design: Ekin Isim, Deniz Damar Illustrations: Deniz Damar Pattern Design: Desen Halicinarli Art Direction: Nese Nogay Photography: Fevzi Ondu